So, how did Lunette start?

Heli Kurjanen had a vision about the future of period care. Tired of bleeding into tampons and pads, she decided to buy a menstrual cup online, only to find that these things also didn’t work for her. However, the freedom and flexibility of a menstrual cup sparked a light in her brain. Why not make my own menstrual cup, one that actually works for me?

With laser vision and improved design rooted in safety, ease, and comfort (and compatible for women of every age, shape, size and childbearing stage), Heli led the charge to create the world’s top menstrual cup – Lunette.

Heli’s home country, Finland, took Lunette by storm. Sales were strong, which helped Lunette go international. Team Lunette believes in bringing education, opportunities, and intelligent period care solutions for every menstruating person on the planet – because no one deserves to stop their normal day-to-day life just because they don’t have access to safe and comfortable menstrual care.

Lunette is all about liberation. We’re advocates of individuality without selfishness, community without conformity and of course equality for all. You don’t need anyone to “empower” you, because you already have the power within to liberate yourself from external expectations, limitations and period care products that are bad for your body and the environment.


We lead by example, practicing period positivity and shame-free bleeding.


No matter how you identify, you're welcome here with open arms.


We are committed to leaving the earth better than we found it.


We believe Lunette is the future of period care.


Everyone with a uterus deserves easy access to period care products.


By educating people about menstruation, we are activating the power within.

Heli Kurjanen
CEO & Founder

Cathy Chapman
Lune North America Inc.

Mira Mäkelä
sales manager, finland

Eija Tiittanen
operations manager

Vilma Klemetti
sales manager, nordics

Mari Lappi-Kaipio
sales manager, germany

Jenny Alhonen
creative manager

Meri Virtanen
customer care manager

Suzan Hutchinson
operations manager