Heli Kurjanen, The Mother of Lunette Menstrual Cups

It all began in 2004, when this hipster, mom from Finland got her hands on a menstrual cup. Heli, a big fan of reusable cloth diapers was excited with the idea of a reusable menstrual care alternative. Unfortunately, she encountered some problems using the cup that she had found online. Instead of just giving up on the whole menstrual cup idea, Heli had another plan….why not design her own menstrual cup…because ya know, why not?

Not many of Lunette super users know this, but you started out in the cloth diaper industry. How did your experience with developing a small cloth diaper company in Finland prepare you for Lunette’s menstrual cup success?

I had started both businesses out of passion and that has helped a lot! Before my diaper business I didn’t know anything about running a company. My husband and I had children straight after school and I stayed at home with them. With the cloth diaper business I learned how the online business worked and I got to know many other stay-at-home-moms and smaller online companies which helped me a lot in the beginning. When I started with Lunette I knew that success means lots of work and planning in advance. Making cloth diapers by myself, running a business, and taking care of the kids at home prepared me with how to handle the stress of multi-tasking.

What has been the most challenging aspect of being a working mom?

When my kids were younger I had to plan and prioritize my life- especially my work life. Often I didn’t attended the “important” mingling events- but I still don’t think that I missed anything. Instead, I spend my time with my family and enjoyed that! I can do a lot of work online which is perfect, because I’m not tied into schedules. I can talk daily with our partners, retailers and our awesome global team via. Skype. I love technology! Now my kids are older and everything feels much easier.

What is the best part of being the “head cheese” of Lunette?

I love the energy that our company has and all the great people we are working with! I love that we can be the change in the period business and help women all over the world. It’s also fascinating to me that everything started from a little idea and although we have already came so far we still have so much work to do. Instead of feeling lost with all the possibilities I feel that the world is wide open for Lunette. We can do anything!

What are your top 3 tips for separating work life from family life?

  • Create routines and decide working times; don’t work 24/7. Especially since work travels easily thanks to technology, it’s even more important keep at least some ”free time” from e-mails and social media. When with family, be with family!
  • Have a hobby that takes your mind away from work. We have horses and I couldn’t think of better way to forget work stuff. (Plus, I get to spend quality time with my daughter.)
  • You don’t always need to separate work life from family life. My kids have been helping me with various jobs at the office. They like when they are needed and they can actually help a lot!

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